In a previous blog about building author platforms, I mentioned the importance of writing book reviews. We, as writers, consistently seek them; some argue they're crucial for book sales. But do you write book reviews for other authors? I think there are more pros than cons to do so. Consider these points.
What do you hope to accomplish? The clear aim is to provide sufficient details to convince readers to purchase the book. Pinpoint who would appreciate the book and customize your review for them. However, reviews shouldn't simply summarize the book; summaries exist on Amazon, Goodreads, or Bookbub, so why repeat them? It's not supposed to be Cliff's Notes. Instead, review the book as a reader, focusing on the value of the book and what you found impressive.
As a fellow writer, you can provide a unique perspective on the work, unlike the typical "I loved the book" review that offers no information to a potential reader. Focus on the story, what worked for you as a reader, and what you particularly liked about the story as a writer. If there are significant craft problems, pass on the review. Writers often slip into "editor" mode when writing reviews. Strive to stay in "reader" mode.
I never write negative book reviews because I know how important a complimentary review is for a writer. I know how hard it is to succeed as a writer, and I have no desire to make their jobs more difficult. If I can't write a positive review, I won't write one. Simple as that. Some would argue that you cheat a writer of helpful advice if you don't point out the problems in their book. That's the wrong emphasis. Remember, the purpose of a review is to persuade readers to buy the book, not to teach the writer a lesson. Review the book, not the author. I leave reviews for most books I read if I have something positive to write. You should do the same.
Be wary of "review swapping," which many writers encourage. Amazon removes reviews deemed as swaps (as well as reviews from family members and friends). That's one reason why Amazon gives more preference to reviews from verified purchasers. If you see this as a problem, post your reviews on your blog or in your newsletters, providing links in your social media to the author's online content. This approach also helps build your author platform and targets your readers, offering them information they'd appreciate.
Let the author know you've reviewed their book. Of course, beyond the ego boost, this helps the author build their platform and expand their audience to your readership. The author will likely post links to your review on their social media, subtly building your platform and extending your reach to that author's readership as well. And maybe they'll reciprocate and review one of your books on their blog in the future. It's a win-win.
Ask other writers, especially those who share your genre, to review your books. There is a stigma against this, especially considering the review swapping mentioned earlier. Bear in mind that writers maintaining blogs and newsletters constantly look for content, such as book reviews. I do this in my newsletter. Also, keep in mind that many bloggers entertain guest reviews for their postings. Volunteer to write guest reviews if the opportunities arise.
From time to time, I'm asked to read an advance reader copy (ARC) of a book yet to be published. The strategy is to gain an early review or to solicit a short blurb. If you have an upcoming book, consider asking your writer friends if they will read an ARC and provide a review. In my experience, people rarely decline unless they are too busy. I've never turned down an ARC, although I don't always provide a review. If you're open to receiving ARCs, let your author friends know.
Writing book reviews has many advantages, both for you and the author. Writing reviews should always be on your "to-do" list as a writer.
What are you reading now? Worthy of a review? If so, go for it!